The Broadway entrance allowed African Americans to enter the building and go directly to their segregated seating area in the balcony. With its orchestra and balcony sections holding more than 1,000 seats, it was considered a showplace of the South, boasting the finest projection and sound equipment.īetween 19, entrances were segregated-the “Colored” entrance was on the Broadway side of the building, while the “White” entrance was on Central Avenue. The building was fronted by an elegant, brightly lit marquee to attract the public. The Princess was renamed the Malco Theatre, with the name incorporating the initials of Lightman. Lightman of Memphis, Tennessee, a successful theater owner throughout the South and founder of the Malco Theatre group. In 1936, Nutt sold his interest in the Princess to M. The front of the theater included striking Art Deco elements that were popular at the time. When complete, the irregularly shaped theater had a large auditorium, balcony, lobby, and area for offices facing Central Avenue. Working with architectural firm Brueggeman and Swaim to utilize the shell of the Princess Theatre, Nutt rebuilt it after the fire. Those elements would become the cornerstone of the Malco Theatre. The Princess Theatre survived until Christmas Eve in 1935, when a blaze destroyed all but its foundation and its masonry entrance on Broadway Street. Hot Springs’ downtown business district along Central Avenue suffered a number of catastrophic fires in the early 1900s.
bought the Princess Theatre in 1927, converting it to sound in 1929 as talking pictures began to replace silent films. It was built where Bridge Street connects Broadway to Central Avenue, the city's main thoroughfare. Frank Head, manager of the Opera House, commissioned the construction of the Princess Theatre in 1910 for viewing silent movies as well as attending vaudeville shows. In the early 1900s, motion pictures became a leading form of entertainment across the country. In 1882, the Opera House on Hot Springs’ Central Avenue was opened to present theatrical productions, including hosting traveling companies from New York. At first, this was limited to hunting, fishing, and horseback riding, activities they usually did closer to home as well, but the demand increased for diversions such as gambling and entertainment. In the late 1800s, Hot Springs attracted visitors from around the country to “take the waters.” After their therapeutic bathing, visitors sought amusements and recreation. The economy of Hot Springs depended on lodging, dining, and entertainment to support its burgeoning tourism industry. The Malco is currently home to the Maxwell Blade Theatre of Magic & Comedy. The Art Deco building was added to the National Register of Historic Places on January 21, 2010. The Malco, which was frequented by Bill Clinton as a boy, has played host to the prestigious Hot Springs Documentary Film Institute (HSDFI). The Malco Theatre, located at 817 Central Avenue in Hot Springs, Arkansas, was built on a site that has housed vaudeville shows, silent movies, modern films, and specialty productions.