As an alternative to the traditional hand drawn keyframe animation, tween animation trades some reduction in visual effects for significantly lower production cost and technical barriers. Cookie Run: Kingdom used a typical 2D tweening animation, which emerged between the late 1990s & early 2000s in-step with the rise in popularity of Flash and other animation software. To talk about the characteristics of this art style, we must start at its origin. This chapter will investigate the art of Cookie Run: Kingdom, its origins, its characteristics, and its efforts to expand into new markets during globalization. The adorable characters, detailed worldbuilding, and an animation style that is both refreshing and polished made it easy for players to immerse themselves in the world of Cookie Run and hard to leave. The art of Cookie Run: Kingdom is core to the game’s global success.
![cookie run cookie run](https://66.media.tumblr.com/65ea0e8f8d5da7dcc86cb0b59da473be/tumblr_inline_poxwsoj6Fi1vpyj32_1280.png)
In the next few chapters, we’ll visit these topics one by one. The game won over millions of gamers with the adorable Cookie characters and a perfect mashup of RPG and Build & Harvest mechanics. What was Cookie Run: Kingdom’s secret to success? Two key words - cuteness and mashup. Cookie Run: Kingdom has seen explosive growth since its launch in the US market in September 2021 after the initial launch in South Korea, bringing in over $300M+ in annual revenue. Additionally, the game is also the first card collection game to see success in both Asia and the West, breaking the dichotomy between the two markets and the stereotype that no card collection games can be successful in both.
![cookie run cookie run](https://fictiontalk.com/wp-content/uploads/2020/10/cookie-run-overbake-mobile-gaming-696x362.jpg)
This game managed to break into the global top chart for card battling RPG monopolized by existing incumbents for years, which is no small feat for a new release.
![cookie run cookie run](https://pm1.narvii.com/7350/04181fecc6ec13ea3c5328cfe76fa8437f462205r1-640-739v2_hq.jpg)
In this episode of Gamecamole, we will investigate Cookie Run: Kingdom from the South Korean developer Devsister, a card battling RPG mobile game that became a cultural phenomenon in 2021. By embracing and encouraging gamers’ motivation to collect and to cultivate, the card battling genre has become a proven formula for mobile companies and studios to maximize their revenue. Over the past ten years, it has not stopped evolving and innovating, with top games beginning with Summoners War (OG), to the Dota Arena and Onmyoji in China, to RAID: Shadow Legends and Marvel Strike Force in the West. The card-battling RPG genre was one of the first in mobile games that enjoyed success at scale and popularity around the world.